CryoBank: Genetic Testing

Produced a full-scale marketing video for CryoBank to explain the process of Expanded Genetic Testing. Working closely with the Marketing Director, I shaped the project from raw content into a polished and engaging story. This included editing down more than 30 minutes of footage into a concise, compelling narrative, as well as creating all custom animations and infographics to clearly illustrate complex information. The result was a dynamic marketing piece that simplified a technical process, educated audiences, and elevated the brand’s communication strategy.